Confectionery
A versatile, plant-based ingredient for modern confectionery
Potato starch offers a powerful combination of gel strength, clarity, and controlled elasticity—functional properties that are essential for shaping stable confectionery products with appealing bite and visual definition. Its neutral flavour and high clarity support vibrant colours and clean flavour release, a key factor in premium sugar confections.
At the same time, potato starch is naturally plant-based, allergen-free, and well aligned with consumer preferences for vegan confectionery and clean-label ingredient lists.

Confectionery applications
Lata Menon
Head of Sales,
ME, India and South Africa
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Cost-efficient performance without compromising quality
Potato starch supports cost-effective reformulation by enabling partial or full replacement of more expensive gelling agents, while maintaining clarity, structure, and overall product performance. This makes it possible to achieve high-quality confectionery textures while improving formulation margins and reducing price volatility.
Its neutral flavour profile and ability to form clear, stable gels contribute to strong consumer appeal, particularly in vibrantly coloured or delicately flavoured confectionery.

Product & market insights

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Read MoreNeed answers to your challenges?
Whether you are fine-tuning texture, improving processing efficiency, reducing formulation costs, or advancing your plant-based confectionery portfolio, KMC is ready to support you. Our potato-based solutions help you address functional, commercial, and sustainability challenges with reliable performance and documented results.


